MISSION

To engineer timeless and relevant merchandise platforms rooted in modern design that is uniquely your own.

APPROACH

Anchored in client trust to foster innovation and to build strategic and long lasting partnerships.

PURPOSE

CURATE [OWN-ABLE] AND LAYERED PLATFORMS ROOTED IN COMMUNITY

Shirley B Short

founder + creative strategist

Shirley B. Short is a visionary and strategic leader in creating elevated merchandising brand platforms. As the founder of KÜR8TED, she has honed her fashion aesthete and corporate sports ingenuity into a boutique agency. Her keen affinity for modern and cultural-relevant merchandising initiatives are enriched by twenty years in the fashion and sports industries.

During her 17 year tenure at Madison Square Garden as a strategic brand merchandising executive, Shirley's innovative approach led her to broker unique partnerships with a focus on product extension and brand elevation platforms. She pioneered the inaugural NBA Knicks sport x fashion collaboration with Rocawear in 2004 and spearheaded a number of subsequent designer collaborations in the sport and culture space for Madison Square Garden owned properties.

As a disruptor this entrepreneurial initiative resulted in the fashion focused designer vertical, which became a revenue-driven fan favorite. Being astute in the brand elevation game, Shirley has postured KÜR8TED as a creative incubator to foster brand collaborations and pioneer dynamically relevant merchandising platforms. Inherently curious, along with a mantra steeped in the adage of 'don't wait for opportunity, create it, Shirley has mastered the complexity of the big picture to create detail-driven, holistic plans. She is committed to pioneering innovation and craftsmanship into mutually beneficial, long-standing partnerships.